Evaluation Question 2

How effective is the combination of your main product and ancillary texts?
In my opinion I feel that the combination of my products is very effective, because I believe that they can be easily recognised and linked to the same promotional package. The way that I achieved this is that I made sure that there was a clear visual link between my video, digipak and magazine advert - the link is that they all feature the artist. I also made sure that my artist Nathan Milller is never styled completely different from one product to another. This relates back to one of my previous blogs about the whole purpose of a digipak, which is to help build a brand identity/ promote a new or existing artist.

I have highlighted some of the similarities i.e: Same font & colour scheme and same artist image.

Whilst filming our music video, one thing that we didn't do that i regret is that we did not take any photographs of the artist him self (With the intention of using them in our ancilary products) whilst taking our pictures documenting the process. If we had it would have made our visual links even clearer and easier. But to avoid taking low quality stills from our video; we had a photoshoot with ancilary products specifically in mind. So I guess it turned our alright in the end.

Below is a prezi i created to show how my products link together: