Digipaks

Digipak Introduction

We were introduced to digipaks at the end of the AS year where not only did we lightly look and observe a few we also made our very own, which has been shown above. Taking into consideration, the fact that I had minimal time to actually prepare and do this,and with the task being on the spot. I feel I done relatively good. The song choice being fun fun fun, and shooting it during the summer lead to me calling my digipak Summertime. This was accompanied with three transcending images of me with the most visible one being blurred out by the sunlight. When coming to do this I thought it looked bad, but since I have been busy with filming and away from it I can see that it was a good enough idea and I already have the basics down as some students surprisingly didn't. During our last media lesson we took an hour and 45 minutes and discussed about digipaks. In reference to my digipak, there was a folder saved on the macs of badly produced digipaks. Examples including, hard to read fonts, bad colour schemes and just not good enough pictures, which didn't reflect to much on my practise one exerting the necessities of a digipak in decent manner.

This is my media teacher, Rebecca. During our last lesson we discussed the importance of digipaks to the music industry and the general what and what not to dos:


The purpose of a digipak is to add some value to the product by not only selling the music but also including bonus tracks, additional artwork and general ins and outs of an artist including song lyrics, a small bio and possibly some acknowledgments ( but this usually only occurs with R&B artists). As we all know record companies do not make the same amount of money as they once did, due to copyright. This additional package acts as an incentive for a dedicated fan to purchase it, as it is a one of a kind. However it is argued that any additional bonus tracks or information included in the digipak will be leaked onto the internet via youtube and torrents. Torrents more in particular, as you can download albums in seconds including all of its contents stored in a different format such as adobe reader. Alleviating the first hand experience but gaining access to it none the less and a lot cheaper at that. 


The outside of the digipak should have the same font  exerting the artist name and album. The font should be clearly visible as it allows shoppers to see what they are clearly looking for. The colours and theme of the the cover should be muted (soft) as the colours can clash with the image of the artist, and generally speaking all digipaks seem to be very mild and calm with their colour palette. The basic necessities for an album including a bar code, promotional stickers, track listing and copyright information are mandatory and will be included in the typical places you would find them. A graphic design for the interior should be in place if this is the step up from CD's and fans are going to pay a little extra for something more out there.


Here is the summary worksheet we was given;