Function of a music video
Most artists make many music videos throughout their careers.
The main reason for this is not so they can make money, because in fact artists make a loss when making music videos. The real reason is so that they can advertise themselves more. The more music videos the artist makes the more viewers see them.
Music videos advertise the artist so that the viewers would like to see them perform live. This is the way artists and their labels make most of their money.
The best way music videos are shown these days are online with sites such as YouTube making it easy for us to access music videos. Also music channels are another way people watch music videos. These are the quickest and easiest ways to see new music videos.
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