Analysis Of A Music Video

Analysis of a music video that I feel is a great example

The music video that I felt deserved to be quoted as a great example of a music video is 2010 hit single reaching 27 on the Billboard Hot 100; Diddy Dirty Money Ft. Rick Ross, T.I. – Hello Good Morning. Interestingly the music video to the song was inspired by the 1995 movie Heat starring Robert Deniro and Al Pacino. The reason I rate this music video so highly is because you can really note the level of effort that has gone into the production of this music video from the props used to the editing, although some sloppy such as the transition from P Diddy rapping the chorus to the club scene at 1:04 – 1:05 however it really shows great editing to the beat which is essential in producing any music video. It also conforms to the Amplification style music videos, not necessarily following a  narrative but hinting the audience with slight gestures that come up in the song which I feel I may look to produce when shooting our music video but that is all for another blog. I have analysed the key scenes which I have particularly enjoyed that can reference more in detail to what has been mentioned in this introduction...;

As the music video commences we are quickly introduced to remarkable panoramic camera shots of a helicopter flying over Los Angeles to establish a form of dominance over the “City Of Angels”. What follows shortly after the panoramic view is a rapid edit (0:08) creating an almost blinking effect according to the beat of the music delivering an effective transition to Rapper Rick Ross who fluently raps his lyrics for the first verse. We see rapper Swizz Beatz (light skin man with hat 0:11-0:12) bumping his fist in time with the music demonstrating intricate precise edits with sharp detail. Shortly after we view a transition which links to the lyrics of the song (0:22-0:23) reinforcing the precision of the editing and conforming to the characteristics of an amplification music video which is also evident later in the song where the video visually quotes rapper T.I’s lyrics (1:40). As the chorus approaches, we swiftly begin to view rapper P Diddy driving a black Buggatti Veyron that has been dissected with different camera shots, composed together in order to the beat creating a base track for the song fitting the conventions of music videos – using discontinuity editing to make scenes eye catching. During the conclusive climax of the music video, edits become far more frequent as well as fireworks  being ignited in the background to create an atmospheric scene that awes the viewer, as the music dims out the video fades to black concluding the music video.