Analysis of Rough Cut

Analysis of Rough Cut

The video starts of with a blank black screen while the music starts; we have jump cuts for the first 14 seconds of the video that were editing on the beat of the music. We then cut to a mid-shot while rotating around our artist Nathan; we edited this shot with another shot we took from Brick Lane by using superimposition which blends the two shots together. The shot is used so that the audience can identify the artist before he starts singing.

When the singing begins we cut to a close-up of Nathan singing while rotating around him, but I personally do not like the shot as it cuts to another clip while showing the back of his head which makes he video very unprofessional. This is shown at 00:19 of the video.

Also at 00:19 the shot matches the lyrics which says "I’m coming round and now my vision is so clear" the shot shown is a rotating shot matching the 'coming round' part and 'my vision is so clear' contrasts with the editing effect we have used which shows shots layered on-top of each other.

As the song has a 3 beat part that keeps appearing it gave us the chance to make many jump cuts, which we did as you can see at 00:31. We had two different base tracks in the same location but in just different sides of our artist so I decided we could try to see if editing those together works. I believe it looks ok but me and my group members does not want our music video to look ok, we want it to look eye-catchy, jumpy and busy but with still shots in the afternoon we cannot achieve this. This has made us think if we should use these base tracks at all through-out our video as they look to still and boring.

We then cut to another base track at 00:39 which I personally like as it looks like our artist is standing in the water with birds flying behind him but as I said about our other base tracks we used before this shot, it looks to stationary and doesn't really match our song.

We have a lot of work to do for our final music video but I believe we can do a great job. We're thinking of using superimposition through-out our music video as it adds layers to the lyrics of the song as its flashbacks. We want to add more party shots through-out the video while showing Nathan sing to show that while his singing we can see what happened the previous night.