The music video starts with the artist Calvin Harris waking up on a boat, as soon as the music commences; straight away we see a point of view shot of the sea only it is very disorientated so it is hard to make out what is actually going on and why the artist is confused and disorientated. This sequence is shortly followed by a bundle of jump-cuts in the pace and tempo of the instrumental, giving the audience a glimpse of what happened the night before.
When the tempo of the song begins to pick up, the artist’s account of the night before begins to become clearer to the audience. We are introduced to the artist the night before in a limousine with a medium shot with him in the middle of two girls holding wine glasses, the fact that he is in the middle emphasizes to the view that he is the main artist in the video. And then you also have your classic stereotypical convention of a male artist being surrounded by relatively “Sexy” looking females.
As we nearer to the chorus, we are reintroduced to one of the base tracks of the artist on his yacht briefly; before quickly being returned to the point of view shot of the artist’s experience the night before. One thing I noticed about the editing was that as two women open the door and small jump cuts are used to speed up the process of walking in. This is accompanied by the women pouring a drink for Calvin Harris, dancing and shots of the people getting ready for a night out.
We finally pass through the dance floor as the beat drops, during this time they keep switching between point of view shots and close ups. In my opinion I think that they did this to make the viewer feel involved and as authentic as possible because looking at the crowd from the DJ’s (Calvin Harris’) point of view might make the viewer feel as if they are actually in he’s shoes.
As we build up to the chorus for the second time, we once again return to the first initial basetrack of Calvin on his yacht, using the obvious shot types (Medium & Close-ups). But then something far from obvious happens; he looks at a photo which jumps us back to the night out, in an amazing use of editing, which ensures a memorable and effective transition. As the song begins to come to an end we are bombarded with clips that are quickly edited together in an almost flashing motion to symbolise the climax of a scene, similar to ones normally seen in thrillers.
In the final scene the artist is shown to be on his yacht with one of the girls previously show, about to let of a flare into the night sky with a rather confused expression on his face, symbolising the fact that he really is lost mentally. The aspect of the video that i was most impressed about was the uses of editing during most of the point of view shots, in particular when one of the females accompanying Calvin Harris takes a picture of him where we see a flash of light. Very simple but very effective in my opinion.
How ours will differ
- We will be focusing on the night of three young males collectively rather than one individual’s experience.
- Our cover will divert from the party and the liveliness when we shoot our street scenes (Brick Lane, Barbican.ect) whilst our artist (Nathan) is leaving the party to get a sense of emptiness and regret.
- Similar in concept but noticeable difference in the way it will be executed
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