This year as part of our A2 Advanced portfolio, we will be creating a promotional package for an up coming British artist, which will consist of a music promo video, a digipak and a magazine advertisement for the digipak. In the first lesson, we learned how to look into a music video in depth and see it for more than what is obviously visible. There are many reasons why record labels chose to make music videos. However I believe that the main function of a music video is to promote/ help raise awareness of a particular artist; which in turn would help them to sell more records and therefore make the label more profit, which at the end of the day is the main goal of any business.
In this day and age most of us find out about new singles on the internet; via sites such as YouTube and social networking sites such as Facebook, which can also indirectly be seen as some sort of video streaming site as well as a social networking one. This means that the more traditional methods of finding out about music e.g Radio, Posters, CD's; has quickly been forgotten. In fact music videos today have a massive say in how successful a single may be, therefore having a good music video has somehow become a requirement in this industry.
An example of a music video influencing how lucrative a single is The Lazy Song by Bruno Mars. When this song was initialy released it was done so without a music video; this is why it only sold a meer 55, 649 copies/ downloads. After the later realeas of the music video it went on to sell a whopping 2,064,000 digital copies in the United States, becoming Mars' fifth consecutive million-selling single. The reason why I think this happened was because the music video went Viral generating 211,244,044 views on YouTube alone.
In this day and age most of us find out about new singles on the internet; via sites such as YouTube and social networking sites such as Facebook, which can also indirectly be seen as some sort of video streaming site as well as a social networking one. This means that the more traditional methods of finding out about music e.g Radio, Posters, CD's; has quickly been forgotten. In fact music videos today have a massive say in how successful a single may be, therefore having a good music video has somehow become a requirement in this industry.
An example of a music video influencing how lucrative a single is The Lazy Song by Bruno Mars. When this song was initialy released it was done so without a music video; this is why it only sold a meer 55, 649 copies/ downloads. After the later realeas of the music video it went on to sell a whopping 2,064,000 digital copies in the United States, becoming Mars' fifth consecutive million-selling single. The reason why I think this happened was because the music video went Viral generating 211,244,044 views on YouTube alone.
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